2022 Archives

F/U Masters #2

The best lead follow-up is much less about what you say to them and more about the steps you take to build trust. Insurmountable wall meet irresistible bribe.   

F/U Masters #3

Building a great relationship with your leads doesn't end on the first call. In fact, most leads are won in the weeks following your initial meeting. Create a great value stack and you will always have something to talk about. 

X-Forecast

Start by knowing your market inside and out to become the best agent in your market and then use that newfound knowledge to generate 6-10 new listing leads every single month on auto-pilot.

Master Your Time

Mastering your time is a super-power, but it's not just a matter of filling your time with stuff. The most productive agents over time are able to find balance that energizes.  

Bulletproof CMA

The old valuation models are limited and easily manipulated--and new "automated" tools are based on the same old methods. We introduce our 50-pt statistical model for valuing homes that takes less than 15 min.

Relational vs Transactional

When it comes to lead generation, are you more at home in the transactional lane, or the relational lane? Both lanes can work given consistency and a system in place. 

Direct Mail-Expireds

Direct mail the way your grandma does it is a good way to blow through your budget with little show for it. Target your leads like a sniper with the right letter and you can get customers to call you.              

Craigslist Killer

Three lessons are taught in this Craigslist marketing tutorial --1) Finding your lead number, 2) 3 things you can do to generate a closing <30 days 3) Building a lead machine that works on auto-pilot

The Zuck

It is possible to generate free leads on Facebook without spending hours on content or spending a fortune. Set up a lead generation machine that creates quality leads for free.

5 ⭐ Reviews

There is a trick to getting your clients to leave reviews. Find out how to ask, how to encourage follow-through and then build a regular system for generating positive reviews on Facebook.               

Zillow-Hacking

Zillow is far and away the number one home search in the world. We started to wonder, “Is there any way to tap into that traffic without becoming a paid Zillow agent?” The answer is yes.

The Long Game

Building a team is the best way to leverage your time and take your income to the next level. The long game is a strategy that could result in adding 150+ agents to your team or brokerage over the next 12 months.

List at 8% Everytime

There is a trick to getting your clients to leave reviews. Find out how to ask, how to encourage follow-through and then build a regular system for generating positive reviews on Facebook.               

Top Dollar

Go beyond the standard throw-a-sign-in-the-yard-and-wait-for-an-offer strategy that most agents use. Learn what you can do after you take the listing to market the property, generate leads, and sell the house!

Team Building 101

As one of the top real estate team builders in North America, Kevin helps prospective team leaders answer the 5 Ws of team building--who do I hire?, where do we work?, why do we exist?-- and much more. 

The Loaner

Learn how to use borrowed listings to generate LOTS of leads, have an unlimited list of listings you can use in your ads, and choose the right listings for lead production.       

Instagram Redirect

Instagram is a great way to generate inbound traffic--albeit indirectly by utilizing your audience to generate referrals from strategic partners. Learn how to build a brand, an audience and connect with partners.

X-forecast pt. 2

Knowing your market inside and out is one of the keys to being the best agent for the job. If you can utilize that market knowledge to generate listing leads...all the better.

Mid-year Checkup

Are you on track to meet your goals for the year? Chris teaches how to do a mid-year checkup, dreamline your goal, reverse engineer and double your business over the next year. 

Get a Raise

What is the fastest way to give your self a raise as a real estate agent? The answer may surprise you as we explain how to compare your wages with other agents using our free tool at splitcrunch.com

The 90-day Review

Knowing your market inside and out is one of the keys to being the best agent for the job. If you can utilize that market knowledge to generate listing leads...all the better.

Upcirculating

Upcirculating is a simple strategy with a repeatable and step-by-step process that you can use every time to generate more showings and leads for your listings, and get your posts to go viral every time.

Direct Mail - FSBO

This isn't your dad's "just sold" mailer. It also isn't spending hours cold-calling FSBOs with the same old script. It is a highly targeted, value centric FSBO letter strategy that will have them calling YOU.

Market Shift Prep

There is much uncertainty about the direction the housing market will take in the coming months, but it doesn't have to be scary. Learn the top 5 thigns you must do to prepare for the shift.

Create a Show

Video is an excellent way to demonstrate expertise and build a content library, but what if you could use video as a vehicle for building a referral network with other professionals in the real estate space.

2 for 1 Niche Deals

One of the most powerful marketing niches are baby boomers or empty nesters looking to downsize which account for nearly 50% of all listings and will turn into buyers when you help them sell.

Direct mail - Tenant

Tenants often inspire fear among real estate agents... fear of wasting their time. Learn the best way to target this extremely underutilized lead source with direct mail and turn them into deals. 

The Yard Dog

Learn a simple trick for turning your regular ugly yard sign into something that generates business. Then turn that technique into a way to capture generate leads from FSBOs.

Mindset Matters

It is possible to not only survive a down market but thrive in it if you are able to change your mindset from one that ebbs and flows with the market to one that rises above circumstance.

The Recession Factor

The pending "shift" in real estate from an unending seller's market to something less fiery is optional for you as a real estate if you know and apply this simple formula for your lead generation.

Hatcher

Most real estate CRMs are filled with hundreds of features that are confusing to use and often don't actually facilitate a real relationship with your customers. Learn how to choose the right CRM for you.       

5 to 25 Challenge

What if there was a simple plan that if implemented could reliably lead to six figures no matter your skill or market? That is exactly what the 5 to 25 challenge is. 5 skills applied daily that will yield 25 transactions.

Passive Income

Many agents are working for a future retirement, but Amanda and Jennifer share their experience as traveling real estate agents who have learned to generate passive income and run their real estate businesses remotely.

Absentee Owners

Absentee owners or tired landowners account for more than 20% of listings on the MLS but are an almost completely untapped source of listings. Learn how to find and secure listings from this niche.        

4 Keys to Commit

Self-guided questions help understanding the 4 Non-Negotiable Keys to Commitment that is the difference maker between those that are interested and those that are committed.

Backdoor SEO

Learn why traditional SEO techniques like backlinking, meta tags and others don't work anymore with real estate as well as what search engines actually want to see when ranking websites.  

Power Team

Teams can be a great way to leverage your business, but they also come with headaches, stress and legal liability. Jen teaches us how to create a power team to scale your business with outbound referrals. 

The Listing Engine

Any agent can take 50+ listings in a year if they generate enough listing leads. Generate enough listing leads without buying leads or getting them from the usual sources.

The Long Game

Whether you are recruiting real estate agents for a team or you are recruiting new business, the best approach for long-term success is the long game which prioritizes value and relationship. 

The Bribe Call

Teams can be a great way to leverage your business, but they also come with headaches, stress and legal liability. Jen teaches us how to create a power team to scale your business with outbound referrals. 

Recession-proof 

A recession presents a massive opportunity to capture more market share if you have the right mindset and seize niche markets that otherwise you would not consider.

The Value Stack

Generate the lead, build trust and add value, and close the sale. Those are the three steps to making a sale in any business. The value stack is the secret that makes it work in real estate. 

No BS Followup

Followup that works starts with targeting leads that actually want to talk to you and then providing value over time rather than "going for the close" in cold calling situations.

Kaput Playbook

Is your market "Kaput"? Gauge the health of any market with a 5 minute reality check quiz and find out whether it's time to pause your marketing or go all-in. Then find out what to focus on to be successful in any market.

Personal Strengths

Playing to your strengths in lead generation wins. Jake explores DISC based behavior lead gen strategies and find lead gen strategies that you will actually commit to instead of burning out on one-size-fits-all strategies.

$100k Email

Email marketing is the most profitable way to grow a real estate business. This training includes what to send, when to send it, and how to generate $100k+ in commissions with email. 

Playbook Stack

Your 2023 Marketing Plan should include more than one marketing strategy. See the actual playbook stack WE used to double our business and how to make it evergreen.

$26k in 3 months

There is only one month left to apply for a government program designed to help businesses survive the pandemic and only 1% of eligible real estate agents have taken advantage of it so far.